Do you remember the Sesame Street jingle “Two Heads Are Better Than One”? Think waaay back to 1999. Herry Monster gracefully sings to Two-Headed Monster about the power of two people working together.

That song has stuck with me throughout the years. It reminds me that although it’s always great to accomplish things on your own. Having two sets of hands, problem-solving skills, ideas, and so on, will improve and diversify the outcome of any situation.

Partnerships don’t have to be complicated or scary. They can come in all shapes and sizes and may not be beneficial forever, but building a partnership with someone that has the same goals and similar values will greatly benefit how your business can expand. Let’s face it, we’ve all got shortcomings… But finding the perfect partner to pick up where we fall short can provide the opportunity to perfect our product and improve our business. 

Getting your business off the ground is inevitably one of the biggest challenges new business owners will face. When first starting out, financial support could be the missing piece of your puzzle. In which case you need to seek out a partner who believes in and is willing to invest in your business to provide you with the finances you need to create something amazing.

But what if your business is over that hump and you are now looking to expand your customer base? In this situation, finding a partner who already has an established following in your business community, or on social media is the most beneficial option. From this partnership, you’ll both have the opportunity to reach new potential customers with an endorsement from a brand that customers already know and trust.

Naturally, as your business continues to grow, different challenges can and will arise and you may find yourself in need of a different type of partner to get your business to the next level.

At the end of the day, there will always be advantages and disadvantages to partnerships. However, great things are rarely accomplished by one person alone, but instead by a team of people working together to reach the same goal.