Last Minute Mother’s Day Promotion Ideas

April 27, 2023

Mother’s Day is just around the corner, and now is the time to start your Mother’s Day deals if you haven’t already. 

According to the National Retail Federation, spending for Mother’s Day in 2021 is at an all-time high, with shoppers on average planning to spend an average of $220.

mother's day promotion ideas

Clearly, Mother’s Day is a huge holiday that you don’t want to miss out on. But even if you didn’t plan anything, it’s never too late. Here are a few last minute Mother’s Day promotion ideas to make the most of the holiday. 

Have a Mother’s Day Sale

This one might be obvious, but it shouldn’t be overlooked. 

If you don’t have any Mother’s Day specific products, it’s not too late. Offering a limited time sale for Mother’s Day is a great incentive to drive sales. Complimentary products you’d like to sell together as a bundle or a package can be a highly effective way to sell more (did you know Oliver POS supports product bundles? Ask us about it.)

Offer free express shipping

If these are last minute Mother’s Day ideas, your shoppers are going to probably be shopping last minute and they’re also probably going to want their purchases to arrive as soon as possible so it arrives in time. Free express shipping might be that last little incentive to convince them to choose your products for Mother’s Day.

Show off your gift ideas on social media

Show your followers how many great gifts they can get at your store. Bundle some complimentary products together and take a picture and post it to your profile. It will make your followers curious to see what else they can find in your store. It will get them thinking of gift ideas, and it will keep your store in mind when they’re shopping for mother’s day.

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Send an email reminder

Once you figure out your Mother’s Day promotion, get out your email marketing list, and send an email to all of your subscribers about the amazing deals you have for mother’s day this year. Provide a clear call to action in your email that links directly to your online store to make it as easy as possible for them to shop your products. At the very least, it will get them thinking about your store for last minute mother’s day ideas even if they don’t purchase directly.

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As we can see from The Body Shop’s promotional email, not only are they creating a sense of urgency with their countdown, but they also provide a direct call to action that leads their subscribers directly to their Mother’s Day products. 

Launch a giveaway

Increase your brand awareness and leads with a giveaway! Ask your social followers to tag a friend in the comments, share your post, follow your social accounts, or sign up to be considered for your Mother’s Day Giveaway.

This tactic may not increase your sales, but it will increase your brand awareness by growing your follower base. Mother’s Day is a good time to launch a giveaway to get people talking about your business. Next time they need to buy a gift – they might think of you! 

Run an online ad, and create a specific landing page

Running an online ad is an effective way to get people thinking about your brand and to increase leads. To get the most out of your ads, creating a Mother’s Day landing page for your visitors to land on after clicking your add will help increase conversion. According to Unbounce, the average landing page has a conversion rate of 9.7%. Your visitors are more likely to convert if they click on a Mother’s Day ad and land on a Mother’s Day page, as opposed to clicking on the ad and landing on your usual home page.