Oliver POS, a company that offerers a WooCommerce point of sale software, is the recipient of the Gerry Pond Sales award by Atlantic Canadian tech accelerator Propel.
Established by Propel last year, the Gerry Pond Sales Award is awarded each year to an Incite Phase 2 company that excels in creating a repeatable and scalable sales process. Propel’s virtual Incite accelerator program has an intense focus on customer acquisition and sales.
The award is named after Gerry Pond, who co-founded Propel in 2003. Since then, he’s played an integral role in the organization which helps launch tech startups in Atlantic Canada. Pond is an entrepreneur and angel investor and was also a strong proponent in the establishment of a sales stream in the UNB Saint John MBA program.
Oliver POS was chosen by a third-party selection committee based on criteria including monthly sales growth, growth in the number of customers, and demonstrated ability to push leads through the funnel in a structured way.
“It means that somebody is believing in what we’re doing besides the team we have internally,” said Mathias Nielson, Oliver POS’s founder and CEO. “We’re super happy and of that.”
Based in St. John’s, Newfoundland, Oliver POS has created a point of sale software thatʼs simple, smart, and easy to use. With one database and one platform, it offers an integrated point of sale solution for WooCommerce shops that leverages apps and customization for each client. Right now, Oliver’s POS software is being used in more than 70 countries by retailers big and small.
“We have everything from a small cafe down the street in Halifax and St. John’s, to big enterprises with up to 152 locations,” said Nielson.
The startup will also be awarded a $25,000 cash prize and the option of a combined investment from Innovacorp and NBIF totaling $30,000. Nielson says the funds will likely go towards growing their team. Oliver currently has seven staff in St. John’s and 16 in India.
“We’re going probably going to spend it on increasing the support team as we’ve had more merchants coming online. We’re probably going to expand the team a bit with that,” said Nielson.
The award was given at the conclusion of Propel’s Incite 2020 showcase, where nine Atlantic Canadian startups pitched a Zoom chat of potential investors and members of the region’s startup ecosystem.
The other startup that pitched included:
Nielson says Propel’s Incite accelerator helped Oliver POS with its market positioning, something it was looking for help with specifically.
“They’ve been really good in helping us in our positioning, that is probably the key thing I would take out the Propel experience. We were very selective of what we really wanted out of it and they were good at helping to tailor the experience for us in that sense,” he said.
“We work with Woocommerce, which is our first platform, but it’s really just our first platform … We’re really quite a lot more than that. We use apps to help our merchants and earn more. That whole pivot has come from Propel and many other’s help.”